Almost ten years after initial discussions, Canada and the European Union launched negotiations towards a comprehensive trade agreement in May, 2009. The elimination of barriers to trade in services and investment and duty-free access to industrial products of each other’s markets is expected to boost trade flows between Canada and the European Union. Canadian and EU officials have proposed a broad and ambitious negotiating agenda, which includes: trade in goods and services; investment; government procurement; regulatory cooperation; intellectual property; temporary entry of business persons; competition policy and other related matters; labour; and environment. The Canada-EU talks are particulary unique due to the presence of the Canadian provinces at the table, which is unprecedented for Canada in any previous international trade negotiations.